jimmy choo 72 x project pep

Charity has never been more fashionable. Jimmy Choo has designed the limited edition Project PEP Collection to support the Elton John AIDS Foundation and are donating 25% of net sales to the Simelela Rape Centre in South Africa.

Why number 72? After exposure to HIV, victims of rape have just 72 hours to visit the clinic and start a course of potentially lifesaving PEP treatment. With funding from Project PEP, the Elton John AIDS Foundation can ensure the clinic remains open day and night providing 24/7 access for this crucial first treatment.

Help raise awareness and spread this 72 hour message by entering our competition and uploading a photo to www.jimmychoo72.com inspired by 'You, Your Shoes and 72'. Stand a chance to win exclusive prizes and the opportunity to be featured in an exhibition at the launch event of Project PEP at Selfridges in London on 29th October.

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